My main objective is to develop an approach that could be called "PerCeptUal Arena" (Person-conCept-visUal = a combination of 3 dimensions, namely: social, conceptual and visual dimensions) and which could support group of people to reach conciousness of something (new concepts) in a much faster way. This PerCeptUal Arena could be viewed as a Virtual Space where new concepts are emerging in a way that it will stimulate people creativity (inter-personal creativity).

The starting point, based on literature review, could be the Johari window model from which a community based collaborative window can be derived where the inter-personal communication arena leads towards either incremental or disruptive innovation areas. Then my focus is on the disruptive innovation area that could be nicely located entirely or partially into the PerCeptUal Arena.

Within the inter-personal communication arena, group of people are sharing their knowledge (concepts they know) and confront their ideas. In doing this (social interaction) they are creating new knowledge within the perceptual arena that will lead most probably into the description of new concepts if they are successful to reach conciousness of small signals and emerging structures.