Grass roots
From AMI@Work Communities Wiki
[edit] Grass Roots
The Web 2.0's essential appeal is empowerment. Increasing computer power, nearly ubiquitous high-speed Internet connections, and ever-easier Web 2.0 services give users unprecedented power to do it themselves. It doesn't hurt that many of these services are free.
Consumer generated media includes blogs, podcasts, videoblogs and online news forums.
Grass-roots Publihsing
Television was a one-way medium - big broadcasters pushing content into our living rooms at a specific time and place. Not anymore. Online video has arrived. Thanks to growing bandwidth, easy access to the means of production, and cheap storage, it's exploding all around us and becoming a very real, very different way to experience news and entertainment. Gone is top-down broadcasting.
- Podcasting
- Narrowcasting
- Videoblogging
- Photoblogging
- On-demand hyperlocal InfoPoints
Podcasting
Podcasting in a unidirectional media. Listen. Do you hear it? It's the sound of a revolution...a new-media driving force at the epicenter of an explosive, worldwide, paradigm shift in the way audio entertainment, news and communications are broadcast.
Vod
Some people look at the sheer amount of material (Video on Demand = VOD) and see a mess. But we also see, amid the flood of content and competing delivery services, a new medium emerging, one with fewer gatekeepers, more producers, and - somewhere - something for everyone. And that's the point: The mess is the message.
Pod
[edit] Skype
The Internet phone service Skype and the social collaboration site MySpace, for instance, become more useful with each new contact or piece of content added. The collective actions, contacts, and talent of people using services such as MySpace, eBay, and Skype essentially improve those services constantly.
Still, a lot of executives remain skeptical. For some, it's hard to imagine that MySpace could also be used as a new corporate collaboration service. There's a big cultural difference between the Web 2.0 people and the IT department.
- Companies are struggling to overcome problems with current online communications,
- How ot handle e-mail spam or
- Managing the costs of maintaining company intranets that few employees use
[edit] Collaborative Services
So, soon we will see how they're starting to experiment with a growing array of collaborative services, such as wikis. Companies are starting to test the use of MySpace, Facebook, and other social-networking services.
The reason: As appealing as that social aspect is
- for teens and
- anyone else who wants to stay in closer touch with friends,
- it's even more useful in business.
