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Contents 1 Workshop title 2 Workshop date 3 Organisers 4 Introduction and Statements 4.1 The Coin Vision 4.2 The Open Innovation Paradigm 4.3 Engaging Users into Research and Innovation: The Living Lab Approach 4.4 The European Network of Living Labs 5 Workshop Motivation 5.1 The Concurrent Innovation paradigm 5.2 Example of COIN services: Collaborative Product Development services 6 Workshop Objective 7 Background of the organizers 7.1 ESoCE-Net 7.2 ENoLL 7.3 TXT e-Solutions 7.4 ISOIN 7.5 Jozef Stefan Institute 8 Targeted audience 9 Workshop programme 10 Evaluating identified Collaboration Services for Living Labs (CS4LL) 11 References

[edit] Workshop title

"Unleashing Open Innovation with Enterprise Collaboration & Interoperability Services, the Living Lab Way"

[edit] Workshop date

Wednesday, 24th June 2008

[edit] Organisers

ESoCE-Net and ENoLL, TXT e-Solutions, ISOIN and JSI

• Chairs: Marc Pallot, COIN Angel and Alberto Olmo, ISOIN
• Co-Chairs: Sergio Gusmeroli, TXT e-Solutions, Marco Conte, ESoCE-Net and Drago Trebeznik, JSI

[edit] Introduction and Statements

[edit] The Coin Vision

"By 2020 enterprise collaboration and interoperability services will become an invisible, pervasive and self-adaptive knowledge and business utility at disposal of the European networked enterprises from any industrial sector and domain in order to rapidly set-up, efficiently manage and effectively operate different forms of business collaborations, from the most traditional supply chains to the most advanced and dynamic business ecosystems."

The COIN project, which is supporting the present workshop, is developing an ICT integrated solution to support the above 2020 vision, starting from notable existing research results in the field of Enterprise Interoperability (EI) and Enterprise Collaboration (EC).

In particular, the COIN EC services are devoted to support the life-cycle of business-oriented collaborations, from their preparation in proper long-term environments, to their formation matching business opportunities with possessed competencies, to their operations and management by measuring and governing proper performance indicators, till to their dissolution and the re-use of the experience gained. Moreover, COIN EC services will support the development of some Future Internet Enterprise Applications, namely collaborative product development, production planning and project management.

In the context of collaborative new product-service development, one peculiar aspect of COIN services is when new product-service design opportunities are generated from inside the long-term cluster, by a joint interaction between professionals, customers & suppliers, researchers and consumers of the product-service to be developed. In this case, called Business Ecosystem in COIN, EC services express their full potential of supporting Open Innovation processes in enterprise networks.

[edit] The Open Innovation Paradigm

"Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. This paradigm assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology."

Henry Chesbrough, Open Innovation: Researching a New Paradigm

[edit] Engaging Users into Research and Innovation: The Living Lab Approach

"A Living Lab is a user-centred open innovation ecosystem integrating concurrent research and innovation processes within a business-citizens-government partnership. It is intended to engage all stakeholders, especially user communities, at the earlier stage of Research and Innovation for discovering emerging scenarios, usages and behaviours; Bring together technology push and market pull (i.e. crowdsourcing, crowdcasting) into a diversity of views, constraints and Knowledge Sharing; Explore, experiment, and evaluate (including socio-ergonomic, socio-cognitive and socio-economic aspects) new ideas and innovative concepts as well as related artefacts in real life situation; Observe the potentiality of a viral adoption of new artefacts through a confrontation with user’s value models.

Methodologies already exist for involving users in the innovation process, such as Lead User created by Von Hippel in 1986 and recently characterised as User-Centric Innovation in NPD (Bligram; Brem; Voigt, 2008) while design of most objects is still felt by users through the generated emotional connection as explained in Norman’s book Emotional Design (Norman, 2005). Various models of User Centred Design, such as Cooperative Design (Erlbaum, 1991), Participatory Design (Schuler, Namioka, 1997) and Contextual Design (Bayer & Holtzblatt, 1998), are intended to consider user requirements right from the beginning. These 3 models of UCD are compliant with the Human-centred Design Processes for Interactive Systems (ISO13407). Last but not least, Experience Design (Aarts & Marzano, 2003) is more focusing on the user experience quality, through the use of interaction model impacting user perception, than on the number of functionalities.

Beside these formal methodologies, the Web environment has also induced user-centred approaches such as Web2.0 where users are creating content, Crowdsourcing for opening call-for-solutions to individuals and communities (i.e. Innocentive), Mass Collaboration where a large number of users are creating content to serve the community, Wisdom of Crowds (Surowiecki, 2004) for aggregating individual and community opinions.

However, there is a need to formalise both a LL process and a LL platform where to share knowledge and crystallise the collective work, including social intelligence, of multidisciplinary teams and user communities. It is proposed to articulate the various activities around a technology platform offering Science and Innovation Services for designing, exploring, experimenting and evaluating innovative scenarios and solutions. Hence, new concepts, artefacts and solutions will emerge from the resulting increase of knowledge."

It is proposed to articulate the various activities around a technology platform offering Science and Innovation Services for designing, exploring, experimenting and evaluating innovative scenarios and solutions. Hence, new concepts, artefacts and solutions will emerge from the resulting increase of knowledge."

Marc Pallot (2009), The Webergence Blog, Engaging Users into Research and Innovation: The Living Lab Approach as a User Centred Open Innovation Ecosystem

[edit] The European Network of Living Labs

In Europe, the Open Innovation paradigm is materialising under the Living Lab (LL) approach, which is gathering momentum through the emerging ENoLL (European Network of Living Labs) movement. It is a bottom-up movement which is expressing the need of having some common grounds and base, specifically on the LL Collaboration platform connecting the various actors within a Living Lab, in order to derive common approaches and gain critical mass and European relevance.

[edit] Workshop Motivation

[edit] The Concurrent Innovation paradigm

The current market is characterised by globalisation, rapidly changing demands to design and deliver innovative products and services with great value in a timely matter. In this evolving international business scenario, the need for new, collaborative working models and practices to support innovation is emerging as an important and strategic factor for EU enterprises, struggling to cope with global competition and internationalisation challenges. It is fundamental to enhance relationships/partnerships among organizations, their human capital resources and the surrounding territory in a fully collaborative way. This condition is particularly felt by SMEs, due to their limited financial capacity and ability to manage innovation processes and to deploy adequate resources. SMEs usually cannot afford to rely entirely on their own research, and keep in-house innovation processes but should instead buy or license processes or inventions from other organisations (Open Innovation principle).

In such a context, the Concurrent Innovation paradigm and Living Lab approach can be implemented at territorial level by leveraging the synergies existing between Public Administrations, Regional Development Agencies, Industry, Research Centres and Academia, freelance Professionals and Citizens, which can all share the objective of such an initiative, thus bringing together all the necessary ingredients (financial resources, technology providers, societal stakeholders, customers) along the value chain of the identified product/service, needed for the successful establishment and sustainable operations of full Living Labs settings (also called Functional Regions).

The key enablers for this vision encompass adopting human centric collaborative Open Innovation systems to exploit multidisciplinary knowledge, supported by ICT infrastructure enabling ubiquitous, intelligent and emotional virtual interaction among heterogeneous entities. Living Labs provide an open innovation ecosystem that stimulates users to drive and take active part in research, development and innovation, in their normal real-life environment for ICT based services addressing major socio-economic issues such as intelligent energy, e-health, e-safety, intelligent mobility, and intelligent leisure.

One of the essential elements for enabling this collaborative, interconnected business and innovation scenario is the availability of reliable, seamless, transparent and easy-to-use EC solutions, suitable for making business transactions more effective and inclusive, especially for SMEs, activating the full potential of the collective intelligence, and for supporting Open Innovation scenarios. This is one of the major tasks of the COIN Integrated Project.

[edit] Example of COIN services: Collaborative Product Development services

ISOIN and JSI´s Collaborative Product Development services (C-PD), are aimed at supporting product and service development in networked organizations, to enable a semantic search for products, services and company knowledge, at the disposal of product developers and end-users, as well as taking advantage of social networking to foster innovation in the product design process.

Product Data Management (PDM) and Product Lifecycle Management (PLM) systems are fully recognised in the industry domain to shorten product development cycle and lead time by enabling data integration along the product lifecycle in distributed organisations: design, workflow, change history, manufacturing and maintenance. C-PD Services focus on the use of distributed web services to provide these services and additional Knowledge Management capabilities, such as assembly ontologies, historical data management and knowledge sharing, which enables:

• Semantic search for services needed in the product development process, based on the product structure ontology. Semantic search for companies that provide the required product/service in a product development process, taking into account related competences. This could be easily adapted to Living Labs services.
• Enhance the manageability of large amount of product and process data (customer preferences, engineering documents, part lists, bill of materials, operations, etc). Automatic classification of documents and significant data into the ontology.
• Adaptability to different clusters and collaborative networks systems, like Living Labs, searching for openness and end user-friendly features.

The requirements for continuous innovation impose new challenges for the ideas generation and tracking, RTD activities, technology transfer and associated business models. Social software has made revolutionary changes in our way of communicating and collaborating. C-PD addresses the challenge to analyse the social approach in Product Lifecycle Management and 3D product development, and how to take advantage of user involvement and information sharing in a multi-stakeholder environment to foster innovation, by:

• Supporting knowledge exchange and among industry, academia and users technology transfer in business ecosystems, involving universities, research centres in the innovation process is necessary, performing a multi-stakeholder competence and collaboration analysis.
• Supporting visualization, annotation and inspection of design models in multidisciplinary and distributed teams, like Living Labs.
• Supporting the end-user collection of requirements, integrating their ideas in a structured ontology, what allows an efficient analysis to help in the design process.

In the workshop these services will be explained as an example of how COIN services can be used by Living Labs, to connect their individual services and products, and as a mean to gather end users requirements and specifications.

[edit] Workshop Objective

The main workshop objective is to discuss and collect feedback and requirements about collaboration services for Living Labs that could be offered by the COIN platform.

[edit] Background of the organizers

[edit] ESoCE-Net

ESoCE-Net is a non-profit making organisation operating in the domains of Concurrent Enterprising (Concurrent Engineering and Virtual Enterprise) and on-line communities, with the mission of promoting research, and performing a catalyst role for CE adoption in Industry through focused initiatives to disseminate the knowledge and complete the methodological framework for CE industrial deployment. With such mission, ESoCE-Net is adopting a strategy that is based on the involvement of Industry and Research entities within on-line Professional Communities for the promotion and focusing of CE research and development activities on selected areas, the development of on-line community services such as eProfessionals, community based collaborative workspaces & Collaborative Instant Learning, the establishment of relations with outstanding RTD projects, the distillation of ongoing RTD results and bridging to the rest of the Industry. Within the COIN project, ESoCE-Net role is exploitation and dissemination manager, in charge of maximising project impacts on Society and industry, particularly on SMEs.

[edit] ENoLL

ENoLL (the European Network of Living Labs) groups 129 Living Lab sites which are already operational in different domains, spanning from eHealth to Energy Optimisation and Efficiency, from Intelligent Mobility to Inclusion of the elderly and disadvantaged people and Rural Development. ENoLL is an umbrella initiative, which was launched in November 2006 by the EU Finnish Presidency and supported by the subsequent ones. Recently, the French Presidency has celebrated the successful outcome of the 3rd wave of Living Labs with a Gala dinner in Lyon, within the ICT2008 Conference.

[edit] TXT e-Solutions

TXT e-Solutions is a private, mid-sized software vendor and system integration company, with its headquarters in Milan and growing branch offices in Genoa, Turin, Bari, Rome, Vicenza, Paris and Lyon (F), Barcelona (E), Chemnitz and Halle (D), London (UK) and New York (US. TXT is a technology intensive Company, offering to its customers complete solutions, based upon kernel products, high-level competence on enabling, innovative IT and specific knowhow in a number of application domains. It acts on the market through four business divisions: Industry & Retail Division, Media & Telco Division, Aerospace & Defense Division, Banking & Finance Division. The CRS TXT Division (Corporate Research and Innovation), led by Sergio Gusmeroli, is in charge of medium-to-long term research activities and is / has recently been active in several collaboration projects at Regional, National and European level.

[edit] ISOIN

ISOIN, company of the New Technologies sector, takes the project execution as an aim on the Information and the Communication Technologies area, with a special approach towards the contribution for global and innovative solutions in the enterprise world. ISOIN collaborates with important companies and representative organizations of our socio-economic environment. All this allows us to have access to the experiences and the most innovative knowledge, to offer products and services for very different sectors and to form ourselves as a technological company with national and international projection.

[edit] Jozef Stefan Institute

Jozef Stefan Institute (JSI), is the central research institution for natural sciences in Slovenia. It consists of over 800 researchers within 25 departments working in the areas of computer science, physics, and chemistry and biology. The Department of Knowledge Technologies is one of the largest European research groups working in the areas of machine learning and data mining. Ithas approx. 40 researchers covering different aspects of data analysis with special emphasis on textual data, social networks/graphs, complex data visualization, cross modal analysis, temporal (stream) data and in particular on scalability of approaches and deployability of research results in real world environments.

[edit] Targeted audience

The workshop is targeting the following participant categories:

• Representatives of Living Labs, willing to learn how to adapt the COIN Service Platform for supporting the development of the economy and for building-up advanced and innovative pilots in their functional regions;
• Regional Development Agencies, interested in learning how to implement the COIN Service Platform in their “functional regions” and, in particular for their territorial Living Labs;
• Industrial associations, and SMEs’ stakeholders in general;
• IT industry, willing to collaborate and get involved along the various COIN project phases and in general all the stakeholders relevant for the ICT research domain and results implementation.
• Researchers involved in the Enterprise Interoperability and Collaboration domain, and Living Lab, willing to understand the state-of-the-art of the ICT research in this domain;
• COIN Multipliers and Community Members, willing to exchange ideas on how to effectively implement the COIN Service platform and to launch community activities to facilitate the deployment of COIN Services in Living Lab contexts.

[edit] Workshop programme

• 09:00 – Welcome, workshop objectives and agenda, workshop organisers
• 09:20 - Enterprise Collaboration and Interoperability Services for Open Innovation: The COIN Project, Sergio Gusmeroli, TXT
• 09:40 - Living Labs in Open Innovation: The functional Regions, Marco Conte, ESoCE-NET
• 10:00 - Methodologies for Involving Users into Research & Innovation: The Living Lab Way, Marc Pallot, MPC

• 10:30 – Coffee break
• 11:00 - Living Labs as an Open Innovation Ecosystem: Needs & Requirements for Collaboration Services, invited LL presentations (i.e. Health, Media, Energy, Engineering)
  • eHealth Living Lab Salud, Bidatzi Marin Bastida, IAVANTE Foundation, Malaga
  • ICT Usage Living Labs, Brigitte Trousse & Bernard Senach, INRIA, Sophia Antipolis
  • Quartier Numérique & Greater Paris Living Labs, Julien Valéro, Silicon Sentier, Paris

• 12:30 – Lunch break
• 14:30 – User Centred Collaborative Product Development Services, Alberto Olmo, ISOIN and Drago Trebežnik, Josef Stefan Institute

• 15:30 - Coffee break
• 16:00 – Experimentation of the Ideas Market on COIN Platform Services
• 16:30 – Overview and discussion of the resulting figures
• 17:00 – Conclusion
• 17:30 – End of the workshop

[edit] Evaluating identified Collaboration Services for Living Labs (CS4LL)

It is a follow-up activity of the COIN4LL workshop that took place during ICE'2009 where a number of collaboration services for Living Labs were identified by participants (see above COIN4LL workshop description).

All services identified during this COIN4LL workshop are expressed into a specific "Prediction Market" (or Ideas market) on Collaboration Services for Living Labs (CS4LL) where you can participate in commenting and trading the already expressed services and eventually in expressing new ideas of Collaboration Services.

Our main objective with this Prediction Market on CS4LL is to foresee what ENoLL members think about the most appropriate Collaboration Services for Living Labs that the COIN platform could offer.

We plan to organise a prize ceremony for the best CS4LL during the next ESoCE-Net Industry Forum to be held in Rome during the first week of December 2009.

Trading ideas of CS4LL, means concretely to buy shares of the service ideas you think are the most appropriate and sell shares of service ideas that you find not or less appropriate for Living Labs.

For participating you just need to go here and create your account (username/password) from which you will be allowed to trade on CS4LL ideas' shares with virtual money:

Once you have created your account then you can login and start playing with the IDEM application.

• For viewing all CS4LL ideas:

Click on "ideas" in the top banner

• For viewing an idea description:

Click on the idea name and then on "view full description"

• For buying or selling idea's shares:

Click on "trade" and then on the market name "Collaboration Services for Living Labs" then a table/list of ideas will be displayed in which you can click on "description" to read some explanation about what is this idea.

• Enter into the idea trading page: you need to select one of the ideas in the displayed list in clicking on its name

once you are on the idea trading page then you can enter the number of shares you wish to buy or sell in the appropriate box on the left hand side.

• For entering a comment on an idea: in the bottom of the idea trading page you will see the "Leave a comment" box where you can enter a text and then click on the button "submit comment".

• For adding/viewing a rating attached to an idea:

same as above to get the table/list of ideas where you will see a "Rate" column and click on the corresponding Add/View to enter/view a rating

• For creating a new idea of CS4LL:

Click on "I have an idea" in the left hand side list of actions and then enter a title for your CS4LL idea as well as a description text and eventually some links to web pages.

• For viewing your portfolio list of shares:

Click on "portfolio" in the top banner and you will see how your shares are evolving.

• Feel free to go the Help page if you wish to read some explanation about Prediction Market:

http://enoll.game-host.org/trader/help/

[edit] References

• Aarts, Emile H. L.; Stefano Marzano (2003). The New Everyday: Views on Ambient Intelligence. 010 Publishers. p. 46. ISBN 9789064505027.
• Beyer, H. & Holtzblatt, K. (1998). Contextual Design: Defining Customer-Centered Systems. San Francisco: Morgan Kaufmann. ISBN: 1-55860-411-1
• Bilgram, V.; Brem, A.; Voigt, K.-I. (2008). User-Centric Innovations in New Product Development; Systematic Identification of Lead User Harnessing Interactive and Collaborative Online-Tools, in: International Journal of Innovation Management, Vol. 12, No. 3, pp. 419-458.
• ISO 13407:(1999), titled Human-centred design processes for interactive systems, is an ISO Standard providing Guidance on human-centred design activities throughout the life cycle of interactive computer-based systems.
• ISTAG Report on Experience Application Research (EAR) (2004). “Involving Users in the Development of Ambient Intelligence”. European Commission – IST 2004
• Erlbaum, L (1991). Design At Work - Cooperative design of Computer Systems, Greenbaum & Kyng (eds)
• Pallot, M. (2009). The Living Lab Approach: A User Centred Open Innovation Ecosystem. Webergence Blog ().
• Schuler, Namioka (1997). Participatory Design, Lawrence Erlbaum 1993 and chapter 11 in Helander’s Handbook of HCI, Elsevier 1997
• User Experience (http://www.uxnet.org)
• Von Hippel, E. (1986). Lead users: a source of novel product concepts. Management Science 32, 791–805)